Web Survey Bibliography
Title Application of image-based conjoint analysis on the internet
Author Koch, T.
Year 2004
Access date 10.05.2004
Abstract The key objective of the study was to determine the preference impact of different concept attributes for the purchase of mobile handsets. In this context, product design, brand, price and technical equipment were selected as variable product attributes. Data was collected in an online survey generated on PHP4 basis. Coming from different websites the respondents were lead via links to the online questionnaire. Since the project was a co-operation between ISI, the University of Applied Sciences Nordhausen and the University of Applied Sciences Wernigerode a major part of the respondents were recruited on the websites of these research establishments. As an incentive to participate in the study, the respondents had the chance to win three premium Siemens mobile handsets. The usage of a new developed application made it possible the first time to integrate holistic product images into an online Choice Based Conjoint Analysis. During the Conjoint section of the questionnaire, the relevant attribute levels were read out in a systematically varied way of a database. The separate images of the attribute levels were merged into an entire image of the product. The main focus of this contribution will be the demonstration of the technical possibilities arising today for the realization of computer based "Online Conjoints". Furthermore the particular advantages of multimedia product presentation in online surveys will be discussed. In the near future, increasing progress in high-quality stimulus presentation (especially in the realistic presentation of product concepts) will enable online market researchers to simulate realistic buying situations with 3D-objects in the context of discrete-choice approaches. The application of Online-CBC offers the possibility to evaluate very realistic concepts before being forced to develop expensive physical prototypes.
Abstract - optional Ziel einer Pilotstudie war es, die Präferenzwirkung von Konzeptmerkmalen beim Kauf eines neuen Handys zu ermitteln. Dabei wurden das Designs, die Marke, der Preis und die technische Ausstattung als variable Produkteigenschaften gewählt. Die Erhebung der Daten erfolgte mittels einer in PHP4 generierten Online-Befragung. Auf verschiedenen Websites wurden die Probanden mittels Link zur Befragung durchgeführt. Da es sich bei der Studie um ein Kooperationsprojekt mit der FH Nordhausen und der Hochschule Harz in Wernigerode handelte, wurde ein Großteil der Teilnehmer über die Websites dieser Forschungseinrichtungen eingeladen. Als Teilnahmeanreiz konnten die Probanden drei hochwertigen Siemens-Handys gewinnen. Durch den Einsatz einer neu entwickelten Applikation gelang erstmalig die Einbindung von Bildern ganzheitlicher Produkte in eine Online-Choice-Based-Conjointanalyse. Während des Conjoint-Befragungsteils wurden die relevanten Merkmalsausprägungen aus einer Datenbank systematisch variiert ausgelesen und die Einzelbilder der Eigenschaften zu einem Produktbild zusammengefügt. Schwerpunkt des Vortrages ist die Darstellung der technischen Möglichkeiten, die sich heute bei der Umsetzung einer computergestützten "Online-Conjoint" bieten. Weiterhin sollen die besonderen Vorteile der grafischen Gestaltungsmöglichkeiten in Online-Befragungen erörtert werden. Mit einer weiteren Verbesserung der Stimulusqualität (insbesondere die realistische Darstellung der Konzepte) wird es demnächst gelingen, Discrete-Choice Ansätze mittels realistischen "Regalplatzsituationen" mit 3-D-Objekten in der Online-Marktforschung umzusetzen. Bei der Nutzung von CBC eröffnet sich damit die Möglichkeit, sehr realistisch anmutende Konzepte zu überprüfen, bevor teure Prototypen hergestellt werden.
Access/Direct link Homepage - conference (abstract)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Germany (361)
- Interviewer effects on onliner and offliner participation in the German Internet Panel; 2017; Herzing, J. M. E.; Blom, A. G.; Meuleman, B.
- Comparing the same Questionnaire between five Online Panels: A Study of the Effect of Recruitment Strategy...; 2017; Schnell, R.; Panreck, L.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- Comparison of response patterns in different survey designs: a longitudinal panel with mixed-mode and...; 2017; Ruebsamen, N.; Akmatov, M. K.; Castell, S.; Karch, A.; Mikolajczyk, R. T.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Geht’s auch mit der Maus? – Eine Methodenstudie zu Online-Befragungen in der Jugendforschung...; 2016; Heim, R.; Konowalczyk, S.; Grgic, M.; Seyda, M.; Burrmann, U.; Rauschenbach, T.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Analyzing Cognitive Burden of Survey Questions with Paradata: A Web Survey Experiment; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Secondary Respondent Consent in the German Family Panel; 2016; Schmiedeberg, C.; Castiglioni, L.; Schroeder, J.
- Does Changing Monetary Incentive Schemes in Panel Studies Affect Cooperation? A Quasi-experiment on...; 2016; Schaurer, I.; Bosnjak, M.
- Using Cash Incentives to Help Recruitment in a Probability Based Web Panel: The Effects on Sign Up Rates...; 2016; Krieger, U.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- Forecasting proportional representation elections from non-representative expectation surveys; 2016; Graefe, A.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Will They Stay or Will They Go? Personality Predictors of Dropout in Online Study; 2016; Nestler, S.; Thielsch, M.; Vasilev, E.; Back, M.
- Respondent Conditioning in Online Panel Surveys: Results of Two Field Experiments; 2016; Struminskaya, B.
- A Privacy-Friendly Method to Reward Participants of Online-Surveys; 2015; Herfert, M.; Lange, B.; Selzer, A.; Waldmann, U.
- The impact of frequency rating scale formats on the measurement of latent variables in web surveys -...; 2015; Menold, N.; Kemper, C. J.
- Investigating response order effects in web surveys using eye tracking; 2015; Karem Hoehne, J.; Lenzner, T.
- Implementation of the forced answering option within online surveys: Do higher item response rates come...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- Translating Answers to Open-ended Survey Questions in Cross-cultural Research: A Case Study on the Interplay...; 2015; Behr, D.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Are they willing to use the web? First results of a possible switch from PAPI to CAPI/CAWI in an establishment...; 2015; Ellguth, P.; Kohaut, S.
- Measuring Political Knowledge in Web-Based Surveys: An Experimental Validation of Visual Versus Verbal...; 2015; Munzert, S.; Selb, P.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Higher response rates at the expense of validity? Consequences of the implementation of the ‘forced...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability...; 2015; Schaurer, I.; Bosnjak, M.
- Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers: An Experimental...; 2015; van Veen, F.; Goeritz, A.; Sattler, S.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey ; 2015; Zuell, C.; Menold, N.; Koerber, S.